A Mediacorp Green InitiativeLearn more
Mediacorp started its first Saving Gaia corporate initiative in 2007 with a documentary series on Channel NewsAsia. This initiative serves to create the awareness of saving mother earth, encouraging more people to be environmentally conscious.
Today, this initiative has grown into a month-long multiplatform and multi-faceted campaign which has become synonymous with environmental awareness and going green.
A month-long advertising campaign encompassing TV commercial, print ads, radio and outdoor posters is planned every June to create awareness of the green initiative.
The ‘Save my World’ music video was launched in 2012 and resonated well with people of all ages. In 2016, Mediacorp celebrities including Jayley Woo, Desmond Tan and Vernetta Lopez have lent their voices to the new animated music video as animal characters.
Taking the environmental message further, Mediacorp organised a beach cleanup for Mediacorp staff to do their part to help save mother earth and collaborated with Singapore's first carpooling app RYDE to encourage the public to use the app to share a ride.
Notable print ads from past years.
Notable commercials from past years.